Association events need levity. Sometimes a comedic intro for a high-level executive can re-energize the room, provide a laugh, and showcase cameos by familiar industry peers. This intro got big laughs at the IAAPA Expo Kickoff 2019. I was proud to pitch, script, direct, and post-produce this. The end result may feel like an inside joke, and that's okay. Just imagine what an inside joke would feel like at your next event.